About Us

New House was started by Harold Stanier as a clever and innovative textile business back in 1921. Today it's still owned by the same family who continue the tradition with imaginative contempoary decorative trimmings, haberdashery, home accessories, kitchenware and homewares. Whilst based deep in rural Herefordshire, New House exports products all round the world.

Our philosophy has always been to combine British creativity, flair, craftsmanship and innovation under the one roof. 

We are helped that these roofs are in lovely 300yr old buildings, deep in rural Herefordshire, close to a bend in the River Wye. There are remnants of old Roman walls in the gardens, and we're surrounded by miles of quiet woodland and fields so know how lucky we are.

new house at how caple court

Our Studio

Our rural location doesn't stop us from employing the best British design talent so today our studio comprises of :


melanie darwin designer

Melanie studied print at the Royal College of Art, has been at New House for 12 years and contributes to everything from product design, photography, graphics and all else that goes on in our small business. 


laura fletcher designer

Laura studied weave at the Royal College of Art and creates many of New House's braids and trimmings. Many of our prints and great colours come from her too. As well as working for New House, Laura works on future trends at Holbeck Studio London, contributes to the British Textile Colour Group and also runs her own interior homeware business www.laurafletchertextiles.co.uk


charlotte farmer designer

Charlotte studied illustration at Central St. Martin’s and has always contributed hugely to New House's product design, styling and graphics. Her original illustration and handwriting are also frequently seen in magazines, book covers or on products. Charlotte has also published a number of adult colouring-in books. www.charlotte-farmer.co.uk

Where we work

new house at how caple court

Working in our quiet rural setting always helps give inspiration, so please call in if you are passing as we always enjoy having visitors. 

Our process

Our Company policy is never to look at rivals collections, so we make sure we go our own way and don't have 'me-too' designs.

We are traditionalists and loyal, so prefer to work with the same suppliers and manufacturers year after year to build a good understanding. We also choose small manufacturers with great traditional craft skills who are never short of advice on how best to make some new product that we've designed.


The environment is everyone’s concern these days so we always look carefully at where and how things are made. We try to ensure that all our products are made to the highest possible standards and without damage to the environment.

Where we make things

To reduce ‘product miles’ we get as many items made as locally as possible. All our painted items are made 7 miles away in Ledbury, our turned parts in Gloucester (17 miles), wooden parts in Cornwall or Wales, braids and trimmings in Derbyshire. We always try to source in the UK and prefer small companies who make things in the traditional way.

Our fabrics are made a bit further afield. Some prints are manufactured in Northen Ireland, but most of our fabrics are created in a specialist mill in Sweden who we've worked with for over 30 years. These Swedes really do know about good design and also have some of the best environmental standards you'll find world wide.


Inspiration landing page button

© 2022 New House Textiles TRADE

Ecommerce solution by Etail Systems