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Behind the scenes of our new collection

carrying 3m wide roller fabric

There's always a story behind every artistic endeavour or design work, so here's a few out-takes from the day we shot our latest roller blind collection.

Phil James of shadowplay has been our photographer for years and we were so pleased that he could help, as ever since he started the amazing fashion label &Sons he's been in great demand.

 

phil james behind the camera

 

Melanie Darwin and Laura Fletcher were our designers on the day and ably assisted by Sam. 

 

the a team, sam melanie laura

 

Our new collection has been enlarged to A3, so the samples are now so large there's little need to have images of each fabric in a window.

This freed us to use our imagination and take pictures showing a little of the gorgeous environment New House is lucky to work in and has such influence on our design.  

The brief was to use our lovely Herefordshire buildings as props showing off our latest roller blind fabrics, so we did!

Here Melanie, Laura and Sam are working on a shot to drape our transparent sheer voile fabrics over a gate.

 

setting up a shot on our gate

setting up a shot on our gate 2

setting up a shot on our gate 3

 

Next up, we worked on shots for our new extra wide fabrics that are available up to 3m and couldn't resist using our huge wooden door as a backdrop. Zoe is Linda's black labridor and a great model.

 

melanie and phil on a shoot

zoe guarding the roller blind fabric

carrying 3m wide roller blind fabric

wisteria leaves at how caple court

valley arboretum and how caple court

laura fletchers Elder fabric print

 

We then returned to our courtyard buildings where we'd hung our new ultra-high-quality Coma blockout fabric in our sample room windows. John Stanier decided to see what was going on so he got into the pic too..

 

john stanier at the NHT photoshoot

blockout fabric in NHT sample room window

 

Laura had some good ladder practice while arranging another shot.

 

laura up a ladder on a photo shoot

 

One of our last shots was of our new screen fabric Baltic, that we decided to drape on an antique farm gate.

This gate leads down onto the River Wye but perhaps it's best we save this for another time!

 

screen fabric displayed on an antique gate

last shot of the day

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